Franchising offers individuals the opportunity to be in business for themselves, but not by themselves. By tapping into the framework of a proven system, franchising allows new owners the chance to start their business much more quickly and with less risk. Franchisors provide support and guidance across all the major areas of their business. They have extensive knowledge and experience running their business, and it is their goal to empower you to capitalize on the opportunity while at the same time minimizing downside risk. The franchisor will generally provide extensive initial training, mentoring, and support so that you are well prepared from the start. Many franchises will provide advertising and marketing support as well to help build your clientele.